Sponsored Content Pushes the Limits of Internet Marketing into Tomorrow

In recent years, sponsored content has turned into a favorite marketing trend for marketers worldwide. Advertisers are paying good money to include their business message within the editorial content on publishing websites.

Companies now use sponsored content or native content – as it is often called – to stream their message onto corporate websites in the form of articles, posts, graphics, slideshows or videos. The publisher may have no involvement in the creation of the material, or publisher and marketer could