Importance of Digital Marketing in the Current Business Scenario
Digital marketing is becoming a priority for contemporary businesses due to the advancement of technologies. Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications.
Digital marketing versus physical marketing
Marketing involves the knowledge of clients’ needs and the development of products and services which would be attractive to buyers. It also includes activities such as promotion and the selling of products and services, market research and advertising.
Over the years the physical form of marketing was predominately used to reach out to customers. However, the evolution and popularity of information technology has increased the importance of digital marketing activities. Digital marketing uses marketing methods that are primarily dependent on the use of the technologies such as social networks whilst physical marketing depends on the ability of customers to touch or interact with the products and services in order to experience these products in reality. For instance, physical marketing could include individual consultations, physical display board or signs.
As much as 72% of consumers are already connecting with brands through their various digital marketing channels and activities according to recent case studies. But what’s strange though despite the fact that consumers and business owners alike are switching towards the digital route, many small businesses are still slow to pick on the trend.
Let’s see the advantages of digital marketing:
- Reduce cost: Your business can develop its marketing strategy for very little cost
- Simple to measure: You can see what is working or not working for your business online and can adapt speedily to improve the results.
- Greater client appeal: The firms should be attractive to the customers. This increases the business promotion and hence the success of the businesses.
- Brand development: Promoting your business on social networking sites can enhance the exposure and traffic to the site.
- Greater engagement: With customer engagement, they give reviews, feedbacks and rate your products. This will help the goodwill of your business.
Good reputation of any business is essential. A company cannot survive without the trust and confidence of the customer. Especially in the past years the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many other companies on the market. The positive reputation enables marketers to differentiate their products or services in a highly competitive market and successfully compete with big players. To build a good reputation in the market, make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail and social media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers.
Digital marketing connects with consumers at many levels which is not the case with traditional marketing. You would be quite surprised the effect and impact a good digital marketing campaign can assure you.