Useful Keywords Targeting Strategies – Improvising The Traffic Machine Through Them…
Often, the SEO plans of many of the corporate companies fail and many a times, the tactics being implemented are not wrong, it is the inability of the digital marketers to find out the errors or issues associated with the strategies on the web pages. If you are able to detect these “hidden holes”, you would become a remarkable SEO professional and this would be automatically reflected in the rankings as well as ROIs of your businesses. Keywords still remain the golden rule; the growth of these tactics can enter the “critical” or the “safe” zone, depending on the below tactics:
Grouping together of relevant data
- Think like the online visitors: First and foremost thing that you should keep in your mind: Try to think from the viewer’s side; what keywords and phrases would you enter, while searching for a particular topic? Let us take an instance; “What is the life span of a human being?”, here “lifespan of human being”, are the main keywords, playing the key role.
- Identifying the intention: What do they have in their mind? Are they trying to compare or prepare a chart for the product, are they trying to go deep into the subject or interested in placing an order, right away?
- Get to know the tools, which would help you in finding the right keyword set: Through Google Analytics, you would find a list of keywords and phrases, enlisted top in the search traffic. You can also compare with the charts of the previous years; this would not only help you in “hitting” the right strategy, but also in evaluating the net search results and improving the tools.
You can easily add the data from Google Webmaster Tools like Bing or Yandex to your excel SpreadSheet. All the search terms would be presented.
Going internally through the site, you would be able to collect using the search tools on your store. When the users navigate on the web pages, all the information gets stored and these can be easily captured by the efficient “SEO panel”. Through previous PPC and AdWords campaign, the group of AdWords can be categorized and easily stored in the growing or the priority list. With the help of the Google Keyword Panel, the suggestions would be automatically thrown and the relevancy can be easily checked through SEO tools, available on the website.
- Keeping a priority check on the targeted list of keywords: So you have prepared your agenda of keywords and it is high time that you shorten up the list by identifying the ones, which would strike the highest in the rank list. A possible suggestion is to pick up the long-tailed keywords as they can earn more revenues with low competition and enhanced number of visitors.Some of the tools which can help you in this aspect includes the KeyWordTool. Io as they deal with real-time queries and provides suggestions. Another useful suggestion is Google Correlate; you can try out any of the suggestions for improving your search results.